The Lion, a new restaurant in Greenwich Village NYC, touts a new brand designed by Marque (the people behind Delicatessen). At the brand’s epicenter is a bespoke coat of arms design that immediately sets the tone of the restaurant as classy, upscale and, dare I say it, swanky. The interior features vintage maps and arts works by Warhol, Basquiat, Damien Hirst and David LaChapelle to name a few. The supporting brand materials are simple, with plenty of white space to allow the brand to exist without excess clutter. Simple. Clean. Strong.
This entry was written by Joseph Szala, posted on March 23, 2011 at 8:24am, filed under Restaurant Branding Reviews and tagged ,branding, food design, menu design, new york city restaurant, new york city restaurant design, NYC restaurant, NYC restaurant branding, NYC restaurant design, NYC restaurat design, restaurant brand, restaurant brand design, restaurant branding, restaurant design, restaurant interior design, restaurant menu design. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

Posted by M. Joshua at 1:31pm on 03/23/11
Beautiful stuff.