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Restaurant Brand Review: A Divine Event
Well, not so much a restaurant as it is a catering company, but it’s the same vein with the same focus: Food. The guys over at Matchstic Branding did an excellent job developing this company’s new brand and event to go to market. The challenge in their words:
Develop a brand identity for a newly acquired catering business in Atlanta. The Atlanta catering market is highly competitive and requires strategic positioning to gain market share.
The solution in their words:
For A Divine Event we positioned the brand as “a passionate love affair with food.” A truly heavenly event torn between divine creation and a devilish desires. The identity suggests the pinnacle of all temptation, the forbidden fruit, the apple. The style accentuates the elegance and beauty by which
A Divine Event is characterized.
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This entry was written by Joseph Szala, posted on March 14, 2011 at 9:21am, filed under Restaurant Branding Reviews and tagged ,a divine event branding, atlanta branding, branding in atlanta, cater branding, catering brand, catering branding, catering company, catering company brand, catering company branding, chef branding, divine event branding, food branding. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
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Posted by Kendall Collier at 3:12pm on 03/15/11
The guys at Matchstix nailed this rebrand and we were more than pleased with them. Our company just want a CATIE AWARD (Catered Arts Through Innovative Excellence) from the Internatinal Caterers Association for the rebrand in Best New Electronic Marketing Collateral
Posted by Joseph Szala at 4:47pm on 03/15/11
Hey Kendall,
Very impressed with the work as I am with all the work I post on this here blog. The awards are much deserved and I hope A Divine Event continues to thrive! Cheers!
Posted by Libby Terrell at 12:34pm on 03/18/11
They did an amazing job!