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IceHouse Restaurant & Grille Branding
We had a lovely time developing the brand identity for IceHouse Restaurant & Grille. As a new restaurant opening in Palmyra we were tasked with building the image as experienced in menus, logo, most signage, website, and various other elements. Our goal was to meld the traditional, antique nature of the building with the contemporary vibe of the cuisine and interior design. Not an easy task. Here are most of the results:
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This entry was written by Joseph Szala, posted on March 17, 2011 at 12:49pm, filed under Vigor Restaurant Branding and tagged ,branding, food service branding, grille branding, ice house, icehouse, icehouse branding, icehouse restaurant branding, menu design, packaging design, restaurant and grille, restaurant branding, restaurant design, restaurant identity. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
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Posted by M. Joshua at 10:51am on 03/21/11
I love the logo-indented sign. Great iconography, too!
Posted by Joseph Szala at 11:29am on 03/21/11
I appreciate it! Thanks a bunch. The outdoor sign at the location is a gaudy work of woodcutting. It’s impressive if you’re into that style, but it goes against the rest of the brand. I hope the restaurant is still going strong.