This restaurant brand comes to us from Jerusalem. It’s a rebrand of a local burger joint by Yotam Bezalel.

Branding a Jerusalem based burgers joint and turning it from a local brand to a hip, fashionable and relevant brand chain.

Burgers bar is an old cozy milestone in the Jerusalem fast-food scene lacking a unified identity.

The strategic solution was building a national brand but keeping it intimate and cozy as well as adding urban and fashion values.

The brand is simple and clean. It stands out easily in the brandscape and sets a hip new vibe for the joint. It also positions it for easy franchising and/or multiple locations.

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JJ Dolan’s is a different kind of pizza job. The Irish kind. Jesse Arneson designed this unique identity for JJ Dolan’s while at http://www.walltowall.com/.

The identity plays off the traditional Irish vibe ala-Guinness. It’s a strong identity that will surely get noticed in Hawaii.

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Frank’s is a speak easy style bar in Buenos Aires. The restaurant & bar’s brand was developed by FBDI. The identity is as vast as others, but it’s well designed and poignant in it’s choice of highly textured papers and printing methods. Definitely screams “speak easy” and old fashioned in all the right ways.

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Foreign Policy Design Group created this hands-on approach to the branding of The Roof restaurant and bar in Singapore.

The identity of The Roof bar is very much inspired by wheatpaste-glued posters on the streets of old Shanghai back in the days plus elements from the current architecture of the hotel. We deployed the idea of the vintage newspaper adhering to recycled wood for the menu with a wheatpaste-like glue. The use of the wood takes cue from the hotel’s windows and wood decks of the rooftop – which are wood reused from these 1930s old buildings & warehouses in Shanghai.

I truly love the use of raw materials in the menu and business cards. It helps the brand jump out at the viewer.

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Bone Daddy’s is a smokehouse BBQ joint in Texas whose brand identity was designed by Matchbox and features the illustrations of Nate Williams. The identity has a very rustic, punk rock meets zydeco type of feel to it giving the vibe of the place being not typical, down-to-earth and a good time. The typography is hand drawn to give it even more personality.

Thanks to Design Work Life for this one.

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Martin Oberhaueser, through Mutabor Design brings us Beisser. Here’s the run down:

Beisser GmbH & Co. Kg is a traditional company with a reputation for the finest meat products in Hamburg. For over 175 years, the family-owned business has stood for outstanding quality. At Beisser, tradition and innovation go hand in hand.

This combined approach is reflected in the overall brand appearance. Tradition is reinterpreted in an authentic and original way and thus reflects the basic values of the brand. Stationery, packaging range and shop design have been completely redesigned to create a new market presence.

The full set of icons really pulls this branding out from the masses. The strong color palate of red and deep grays creates a strong identity that doesn’t need gimmicks to stand out. Simply great design here.

The project itself is quite extensive.

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Designed by the good people at Mucca Design, The Chelsea is a hotel with restaurant/room service. The unique vibe of the brand is why I had to display it here on INVIGOR8. The color scheme is unexpected in that it’s not your typical go-to earthy feel. Sure, we all love the deep reds and oranges, but it’s rare you see a restaurant brand break out from that. The Chelsea embraces a strong raspberry and magenta palate that’s pronounced by white. Very well done.

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Durango Subs is a brand designed and developed by Brian Nelson @ Atlas. The sub shop has a rustic, western feel to it as accentuated by the restaurant’s brand identity design. Earthy colors remind one of being in the western dessert with mesas and coyotes galore. The enter brand has been seen through and a standards manual helps keep it under control throughout growth.

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Well, this is more of a food store, but we’ll still put it here. This spanish/latino focused food mart brand was developed by SuperMarket.

The branding on this project is solid with a consistent type treatment that carries through a autumnal color palate. The logo itself has a semi-retro feel to it reminiscent of an old school sticker call out.

The typeface is well done and the supporting typography really ties the brand together.

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This identity is a small one but it’s centered on an amazing calligraphic type logo. The people at Transformer Studio (Moscow Russia) designed the brand. Found on Behance.net

The identity is simple and built upon with textures and patterns letting the simplicity, color and textures tell the story and create the vibe. The design work isn’t over thought and; therefore, sets a strong image. I like the earthy colors as well: Red clay and gray-brown. Well done.

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