eMarketer’s latest research indicates a layering effect with consumers brand engagement. Social sites have given people a way to experience a brand and stay updated with happenings. However, consumers don’t select just one media. Instead they layer it as shown in the diagram below.
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Business & Restaurant Dont’s on FacebookThis entry was written by Joseph Szala, posted on July 23, 2010 at 8:14am, filed under Unsolicited Thoughts and tagged ,brand engagement, consumer psychographics, email marketing, online marketing, social media, social media stats, user profiles. Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.

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