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Consumers tend to layer their engagement with brands on social sites

Posted by Joseph Szala on July 23rd, 2010 // No Comments »

eMarketer’s latest research indicates a layering effect with consumers brand engagement. Social sites have given people a way to experience a brand and stay updated with happenings. However, consumers don’t select just one media. Instead they layer it as shown in the diagram below.

Read the rest of the article at eMarketer.com

Tags: brand engagement, consumer psychographics, email marketing, online marketing, social media, social media stats, user profiles

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