Interactive branding, marketing and advertising blog

Ask Your Customers – Internet Marketing

Looking for a new idea or anything to help get your business booming? Well who better to ask then the people who already know you so well. The only ones that can make a difference and increase your companies word of mouth are the ones already engaged with your brand. They know what they like and they know what they don’t like about your brand and it’s up to you to figure out how to utilize this knowledge.

Facebook, Twitter, Linkedin, and even email marketing can be very effective with the right steps taken. Too many companies today join facebook and update their followers with the information that most of them are already aware of because they do “like” you’re brand. If you really want to gain some ROI on your time invested in social media, it is best to ask your loyal consumers what they would like and build up a majority of input that can be realistically met. When you see through with the requests of your consumers it builds a strong loyalty to your brand making your consumers more inclined to spread the word about your brand and the new changes put forth. Just remember. Facebook isn’t going to help your company, but rather help you get in touch with the people that can.

By: Mark G. Valente | Online Marketing Director | @MarkwithMWL | Vigor Interactive Branding

Printing in Blood

Yeah. No joke. We’ve been pretty attached to our work. Me, personally, I feel a special connection to just about everything I design. I put my soul into my work, but never have I ever thought to put an actual piece of myself into it. Not like Ruud Linssen did when he printed his book in his own blood.

Read the rest of this entry »

3 ways to spot an outdated agency

It’s no news that there are thousands of advertising agencies, design studios, branding firms and so on. If you’re in any kind of business you’ve probably run into a few along the way. Some more impressive than others, but all sounding on their block as loud as they can to sell their bigger and better idea or methodology.

All marketers are liars

Read the rest of this entry »

New Restaurant Branding & Nonprofit Branding Case Studies

We’ve updated our portfolio with two new case studies. One is for Gas Station Kitchen + Bar and the other for Project StoryKeeper. Check them out!

Consumers tend to layer their engagement with brands on social sites

eMarketer’s latest research indicates a layering effect with consumers brand engagement. Social sites have given people a way to experience a brand and stay updated with happenings. However, consumers don’t select just one media. Instead they layer it as shown in the diagram below.

Read the rest of the article at eMarketer.com

Biodegradable Dinnerware by Wasara

These aren’t only eco-friendly, but really well designed. The packaging and actual products are amazing. The website says, “Maru plates by WASARA are single-use, biodegradable and compostable pieces designed to accentuate whatever foods they contain.” Very awesome work.

Maru by Wasara

Forkless Bicycle Design

Found this tasty tidbit on The Design Inspiration website. Pretty awesome concept. So awesome I felt the need to share:

http://thedesigninspiration.com/articles/forkless-bicycle-design-by-olli-erkkila/

Social Media & Online Marketing Musts for Restaurants

The restaurant industry has been notorious for super tight budgets. With the economy taking its toll heavily on the industry, that fact is more apparent than ever. Through hardship comes innovation though and restaurants have tools at their command that are inexpensive and sometimes even free!

“But, what are the right medias for my restaurant?” You may be asking yourself. Here are the musts for EVERY restaurant in no particular order:

Read the rest of this entry »