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Text Message Marketing is exploding

Posted by Tom on July 20th, 2009 // No Comments »

According to mobile research firm M:Metrics, 49% of American mobile phone users actively use text messaging, which explains marketers’ interest in text-based campaigns. Last year Ogilvy used text messaging in a test pilot with its then-client, mattress and bed manufacturer Select Comfort. Select Comfort bought ads in local newspapers, which instructed users to send the company an SMS message with their zip code. Select Comfort sent back the nearest store location along with a mobile coupon for $50 off. According to OgilvyOne’s Mandel, seven times more people texted in their responses than those who called in the company’s 1-800 number that was also in the advertisement.

Tags: mobile advertising, text message, text message marketing

This entry was posted on Monday, July 20th, 2009 at 7:01 pm and is filed under Incite Insight, Mobile Marketing - Brio. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.