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Text message Marketing is as Easy as 1, 2, 3

Posted by Tom on July 22nd, 2009 // No Comments »

1. It’s Engaging: Text messaging is the most personal way to engage customers and keep them coming back for more. People feel as though they are part of a special club or community. Because customers “opt-in” while they are at the restaurant, the restaurant owners know they are creating a database of customers who want their information.
2. It’s Now: Restaurant owners can create an immediate call to action using text messaging marketing. For example, if Wednesday afternoon from 3:00 to 5:00pm is a slow time, the restaurant can send a text message blast urging customers to come in today between 3:00 and 5:00pm and show the text message for a free sandwich with the purchase of a drink. With the extremely high read rates of text messages and the personal nature, the results can be very good.
3. It’s Happy Returns: Restaurants that are embracing this technology are seeing an incredible return on investment due to the low cost compared with traditional marketing methods.

Tags: restaurant marketing, text message, text message marketing

This entry was posted on Wednesday, July 22nd, 2009 at 2:20 pm and is filed under Incite Insight. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.