Comments on: World’s Most Inconvenient Bank http://blog.vigorbranding.com/2009/06/worlds-most-inconvenient-bank/ A blog done with Vigor™ Sun, 06 Jun 2010 02:43:05 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Kris Bradley http://blog.vigorbranding.com/2009/06/worlds-most-inconvenient-bank/comment-page-1/#comment-97 Kris Bradley Tue, 23 Jun 2009 14:39:59 +0000 http://blog.vigorbranding.com/?p=174#comment-97 Yeah I am not impressed at all with them. I will not be switching to them no matter what their hours are. I am new to the area, and their lack of overall care for their brand is enough to keep my signiture off af any agreement that would make me their customer. Yeah I am not impressed at all with them. I will not be switching to them no matter what their hours are. I am new to the area, and their lack of overall care for their brand is enough to keep my signiture off af any agreement that would make me their customer.

]]> By: Joseph Szala http://blog.vigorbranding.com/2009/06/worlds-most-inconvenient-bank/comment-page-1/#comment-96 Joseph Szala Tue, 23 Jun 2009 13:53:11 +0000 http://blog.vigorbranding.com/?p=174#comment-96 Good note Brett. You are right on the situation's ins and outs and franchising is always a little sketchy which is why one should research heavily before deciding on a franchise. In banking, it seems ridiculous because they will inevitably be bought out. Commerce's move to Metro isn't the problem. The problem is they did not uphold their brand of "most convenient bank" during the transition. Exorbitantly long wait times, the online portal completely unusable (to date I still can't cancel my bill pay setups or change them), and lack of support all around showed they have no clue what they are doing. They should have been on facebook, twitter and had a live blog of some sort. They should have opened up the doors and kept people informed via the platforms they use daily. This would have upheld their brand promise. Now? It looks like a brand lie. Good note Brett. You are right on the situation’s ins and outs and franchising is always a little sketchy which is why one should research heavily before deciding on a franchise. In banking, it seems ridiculous because they will inevitably be bought out.

Commerce’s move to Metro isn’t the problem. The problem is they did not uphold their brand of “most convenient bank” during the transition. Exorbitantly long wait times, the online portal completely unusable (to date I still can’t cancel my bill pay setups or change them), and lack of support all around showed they have no clue what they are doing.

They should have been on facebook, twitter and had a live blog of some sort. They should have opened up the doors and kept people informed via the platforms they use daily. This would have upheld their brand promise. Now? It looks like a brand lie.

]]> By: Brett http://blog.vigorbranding.com/2009/06/worlds-most-inconvenient-bank/comment-page-1/#comment-95 Brett Tue, 23 Jun 2009 04:22:17 +0000 http://blog.vigorbranding.com/?p=174#comment-95 Don't know if you knew it, but... OUR commerce (now metro) was a Franchise, just like a McDonalds! (The only bank franchise I ever heard of by the way). When TD bought Commerce (the one out of NJ... the franchisor) they killed the franchise agreement. That included all the software (both website and in the office). They had to go to new systems for everything. Personally, I think it's the reason NOT to buy a franchise, your at the mercy of the parent corp. In this case, our Commerce (now Metro) got screwed. I use them, and I know they had problems last weekend (and early last week). But, things seem to have straightend out... As far as I'm concerned, they are MUCH better then my old bank. Great hours, friendly tellers and managers. I don't plan on going anywhere else. Don’t know if you knew it, but… OUR commerce (now metro) was a Franchise, just like a McDonalds! (The only bank franchise I ever heard of by the way). When TD bought Commerce (the one out of NJ… the franchisor) they killed the franchise agreement. That included all the software (both website and in the office). They had to go to new systems for everything. Personally, I think it’s the reason NOT to buy a franchise, your at the mercy of the parent corp. In this case, our Commerce (now Metro) got screwed. I use them, and I know they had problems last weekend (and early last week). But, things seem to have straightend out… As far as I’m concerned, they are MUCH better then my old bank. Great hours, friendly tellers and managers. I don’t plan on going anywhere else.

]]> By: Kristina http://blog.vigorbranding.com/2009/06/worlds-most-inconvenient-bank/comment-page-1/#comment-94 Kristina Tue, 23 Jun 2009 04:01:53 +0000 http://blog.vigorbranding.com/?p=174#comment-94 Metro's new billboards are a driving hazard. The vibrations from the blue and red color combination are so disturbing I almost wrecked my car. SHAME. Metro’s new billboards are a driving hazard. The vibrations from the blue and red color combination are so disturbing I almost wrecked my car. SHAME.

]]> By: Joseph Szala http://blog.vigorbranding.com/2009/06/worlds-most-inconvenient-bank/comment-page-1/#comment-93 Joseph Szala Tue, 23 Jun 2009 03:49:33 +0000 http://blog.vigorbranding.com/?p=174#comment-93 @Kris - I wasn't too fond of the "C" logo, but had to admit it was one of the better bank logos in the area. Seeing what has developed with this "M" and how it's been executed throughout signage and even on the deposit slips makes me choke. It's ridiculous and everyone at the bank should be ashamed from the CEO down to every teller. At least the "C" logo was semi-integrated. @Jeff - I hear you. I don't think a single marketing person has step foot in this area. I have been hearing a lot of anger towards this move. It was an opportunity to shed the garbage New Jersey put out as marketing for Commerce, and take it up a couple notches. Instead, it looks like absolute tripe. @Kris – I wasn’t too fond of the “C” logo, but had to admit it was one of the better bank logos in the area. Seeing what has developed with this “M” and how it’s been executed throughout signage and even on the deposit slips makes me choke. It’s ridiculous and everyone at the bank should be ashamed from the CEO down to every teller. At least the “C” logo was semi-integrated.

@Jeff – I hear you. I don’t think a single marketing person has step foot in this area. I have been hearing a lot of anger towards this move. It was an opportunity to shed the garbage New Jersey put out as marketing for Commerce, and take it up a couple notches. Instead, it looks like absolute tripe.

]]> By: Jeff Behrenhauser http://blog.vigorbranding.com/2009/06/worlds-most-inconvenient-bank/comment-page-1/#comment-92 Jeff Behrenhauser Tue, 23 Jun 2009 00:30:57 +0000 http://blog.vigorbranding.com/?p=174#comment-92 It's funny how their new name 'Metro' really does say it all. They are just out of touch with central Pennsylvanians. I actually have been banking with Commerce Bank for many years, and this acquisition has come to me as a surprise. I actually had to drag it out of a teller several months ago. They obviously knew this was not going to have a positive impact and were completely unprepared. They were basically ready to turn the lights off, throw the new brand up, then turn them back on hoping people would never know the difference. Someone obviously didn't want this to happen. Thanks for the funny! JB It’s funny how their new name ‘Metro’ really does say it all. They are just out of touch with central Pennsylvanians. I actually have been banking with Commerce Bank for many years, and this acquisition has come to me as a surprise. I actually had to drag it out of a teller several months ago.

They obviously knew this was not going to have a positive impact and were completely unprepared. They were basically ready to turn the lights off, throw the new brand up, then turn them back on hoping people would never know the difference. Someone obviously didn’t want this to happen.

Thanks for the funny!
JB

]]> By: Kris Bradley http://blog.vigorbranding.com/2009/06/worlds-most-inconvenient-bank/comment-page-1/#comment-91 Kris Bradley Mon, 22 Jun 2009 22:04:56 +0000 http://blog.vigorbranding.com/?p=174#comment-91 yet another great blog Joseph. I personally never banked with them considering I just moved here and they were not available in the State College maket (or at least I do not think they were), but I do know a couple of collegues that do bank with them, and the Monday after the "rebranding" began was a nightmare to all of them. And the new look reminds me of a branding project that a group of 5th graders would come up with. Terrible!! I cannot believe a bigger bank can possibly allow this to happen, especially considering the state of the economy right now, and the customers need to rely on a good bank. You are correct......They really struck out on this one. yet another great blog Joseph. I personally never banked with them considering I just moved here and they were not available in the State College maket (or at least I do not think they were), but I do know a couple of collegues that do bank with them, and the Monday after the “rebranding” began was a nightmare to all of them. And the new look reminds me of a branding project that a group of 5th graders would come up with. Terrible!! I cannot believe a bigger bank can possibly allow this to happen, especially considering the state of the economy right now, and the customers need to rely on a good bank. You are correct……They really struck out on this one.

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