Forbes.com released as study setting Harrisburg, PA as number 12 in America’s top places to live. We’re so proud of our little Burg.

http://www.forbes.com/2009/04/01/cities-city-ten-lifestyle-real-estate-livable-cities_slide_5.html

Arooga’s Sports Bar & Grille has chosen Vigor, a restaurant branding firm to handle all marketing, interactive, advertising and branding initiatives for their three, and growing, locations. Be on the lookout for a new website in the coming month!

Bacon and Vodka combine in a love affair of wonder.

It’s the question that probably burns in your mind every morning. What’s up with Bacon? Why is it so yummy? I mean, it’s the candy of the meat world and just thinking of it makes me want more. I know my buddy Adam Broitman, from AMediaCirc.us, always does. Well, this morning I have for you an update on Bacon.

The all new, bacon flavored vodka, BAKON!

(more…)

There’s nothing like watching to scantily clad women hog down a disgusting sub. Or wait… isn’t that repulsive and completely degrading and , well, a train wreck? Yes. Yes it is. No. No this isn’t a good idea for your restaurant brand.

You have heard mantra-like quotes like “less is more” and “KISS, keep it simple, stupid.” You probably have even agreed with them. But when the time comes to review and approve a advertisement for your restaurant or other company, these tried and true guidelines are thrown out the window for a tome of information.
(more…)

I could waste some time talking about how funny this post is, or just let it speak for itself. Have fun.

Philanthropy and charity are key ingredients to humanizing a brand. However, it has to be real and truthful or else it won’t be effective. The best way to be truthful is by aligning with an initiative that directly benefits the company itself. I know, it sounds antithetical, but it really isn’t. The reason it’s not a bad move is simple.

When a company aligns with an initiative the benefits its own interests, then the reason behind the philanthropy is obvious to the market. That doesn’t mean it’s not as important, in fact, it’s quite the opposite. The people quickly see that you are TRULY behind the initiative and aren’t just using it as a ploy. Therefore, they too can get involved for their own reasons without feeling like the company is benefiting directly from them. (more…)