Interactive branding, marketing and advertising blog

Whoa Mama! New packaging and branding for hair care line

UPDATE // This work has just been featured on renowned packaging design website, The Die Line

When we were approached by the mom’s at 5th Avenue Salon in Carlisle, Pennsylvania, we were ready for a challenge. Like many salons, 5th Avenue wanted to put out a hair care line, but didn’t know where to start. Vigor’s unique approach to branding, strategy and positioning garnered the intelligence needed to develop a position, naming and design.

Packaging design for hair care line focused on mothers.

Read the rest of this entry »

Cooking up a chef’s website

Website design for Chef Cyrus Keefer

Seasoned chef turned culinary consultant, Chef Cyrus Keefer, approached Vigor about creating the beginnings of a brand identity. Vigor quickly turned around a typographical logo design, website design and business cards to get him on his feet.

Visit the website: http://www.cyruskeefer.com

Ads of desperation and exploitation

Yes, this article is going to start off with “in these difficult economic times…” So, in these difficult economic times everyone is feeling the pain. Each industry tends to think theirs is feeling it worse than the other. I think it is safe to say that the restaurant industry is definitely feeling the brunt of the economy as folks start to pull in their superfluous spending budgets in exchange for a more frugal lifestyle. Read the rest of this entry »

What makes a restaurant logo great?

Restaurants tend to jump into logo designs. Some are great. Some are pretty bad. Our suggestion would be to hire us for your logo design, but we understand that that’s not always in the budget. At the very least, here are some points to take into consideration so you too can have a great logo.

Read the rest of this entry »

New Vigor Site

Hey all you vigorians!

We have finally updated our image and redesigned our website. It’s been coming for years, but we buckled down and launched her yesterday. http://www.vigorbranding.com

We’ll be adding more work to the portfolio as well as expanding our service descriptions ongoing. Don’t forget to subscribe the email list when you get a chance.

Let us know what you think here on the blog!