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Feb
26
The hut? really
I know shortening words helps with memorability and people have nicknames for brands. These nicknames work because they are made by the true owners of the brand; the consumer. Trying to monopolize on the recognition is a tactic easily seen through. People love to buy. They hate to be sold to.
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This entry was written by Joseph Szala, posted on February 26, 2009 at 10:56am, filed under Uncategorized and tagged . Bookmark the permalink. Follow any comments here with the RSS feed for this post. Post a comment or leave a trackback: Trackback URL.
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Posted by Dan at 12:45pm on 02/26/09
It’s like the kid that tries to start his own nickname for himself… haha!
Posted by Joseph Szala at 1:08pm on 02/26/09
You said it all in one sentence dude.
Posted by Kristina at 4:19pm on 02/27/09
But I so LOVE the orange. It’s what’s in the “Hut” I detest.