Interactive branding, marketing and advertising blog

26

Feb

The hut? really

Posted by Joseph Szala on February 26th, 2009 // 3 Comments »

I know shortening words helps with memorability and people have nicknames for brands. These nicknames work because they are made by the true owners of the brand; the consumer. Trying to monopolize on the recognition is a tactic easily seen through. People love to buy. They hate to be sold to.

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This entry was posted on Thursday, February 26th, 2009 at 10:56 am and is filed under Thoughts on the Go. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “The hut? really”

  1. Dan says:
    02/26/2009 at 12:45 pm

    It’s like the kid that tries to start his own nickname for himself… haha!

  2. Joseph Szala says:
    02/26/2009 at 1:08 pm

    You said it all in one sentence dude.

  3. Kristina says:
    02/27/2009 at 4:19 pm

    But I so LOVE the orange. It’s what’s in the “Hut” I detest.

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