Product and service line extension happens in brands of all ages from new to old. Extending offerings of a company isn’t a bad thing, if it’s done with branding as a core focus.

Organic chip producers shines the light on the unhealthy nature of chips.

Companies like Proctor & Gamble and Unilever are the leaders of line extension. P&G usually gets it right when it comes to branding new products properly, but they too fall into some typical traps. One such trap is leveraging a current brand name to quickly build trust in a new product that exists in the same vertical, but has different pros to tout. (more…)