Interactive branding, marketing and advertising blog

What is the right email marketing service for you?

Every business should be engaging in some form of email marketing or another. Whether frequent or infrequent, staying in front of your customers is marketing 101. There are hundreds of email marketing service providers out there and that can be overwhelming. Who do you use? What’s a good deal? What features should they provide? Let’s dig a little deeper as we outline what the right ESP is for your restaurant and/or company.

Read the rest of this entry »

One Magic Media Bullet? No such thing!

We are, obviously, approached constantly by potential clients looking to build their business. One thing we come across frequently is the notion that one or two things will create the desired effect. It’s hard to change people’s minds when they are dead set on a belief, but I have to wonder where this notion is derived. Read the rest of this entry »

Good Enough is Rarely Good Enough

One of the things we’ve run across through our interactive branding and marketing experiences is the “just get it done” or “make it look nice” attitudes some clients seem to have. To be honest, we’ve had the same attitude towards other services as well. Good enough can be okay when talking about certain things as long as one has a firm grasp on what to expect with regard to results. Good enough will yield mediocre results at best and minimal results most of the time.

So, why shoot for good enough when “great” is just around the bend?

Read the rest of this entry »

New Datum home page and website features

Vigor’s proud to announce some new updates to the Datum Storage Systems website. First we reconstructed the home page to funnel visitors to the appropriate sections. Whether it be a new dealer locator, or highlighted announcements in the flash display area, now visitors can get around a lot easier.

NEW ADDITIONS
- New, optimized home page
- Google Website Search
- Dealer Locator
- Robust forms

Check out the new Datum Storage Systems website »

Aiding Mindlin’s March to Mayor

Here at Vigor, we’ve never taken a stance politically with our work. It seems politics and religion are just way to touchy and subjective for our tastes. However, here in Harrisburg we have a real race going on for the Mayoral seat. An incumbent is on the way out the door, but not without a fight. Another candidate has contributed to the negative state of the city in more ways than we can count. We believe in change and therefore felt the need to not only speak up, but actively help out the campaign. So, we officially launched the website for Harrisburg’s mayoral candidate, Nevin Mindlin. This is our first political website and probably our last for a long time. We also have no plans to take on religion-based initiatives. Read the rest of this entry »

Featured in Central Penn Business Journal Entrepreneurs Under 30

Joseph Szala featured among other area entrepreneurs

Joseph Szala, principal of Vigor, is featured in this week’s Central Penn Business Journal in an exposé on entrepreneurs under 30. Check it out here: Central Penn Business Journal

Social Media has taken over… period

If there are any doubts about social media’s permeation into everyday life, or if anyone doubts its reach, power and effect on brands, well, this video is for you.

Vigor Launches Aroogas.com

After months of design and development we finally launched the website for central, PA’s sport bar gods, Aroogas! The site features a robust content management system, VIM, with modules spanning ecommerce, blog, events listings and so much more.

Check out the site at www.aroogas.com

Announcing BRIO – Vigor’s mobile marketing platform

We’ve been a bit busy launching this bad boy, but we’ve finally put the finishing touches on the website and the marketing materials are at the printer. Announcing, BRIO, Vigor’s mobile marketing platform. A completely do-it-yourself capable mobile marketing application that let’s you create keywords, messages and mass message your list anytime, anywhere. Check out the website at www.blastwithbrio.com and learn more about mobile marketing.

Text is Read!

A survey done for Sprint by Opinion Research Corporation found that with the exception of people age 65 and over, adults respond more quickly to a text message than to a voice message. Those under the age of 30 are four times more likely to respond within minutes to a text message than to a voice mail. Adults 30 and older are twice as likely to respond within minutes to a text message than to a voice message, according to the survey.